One of the most popular ways to communicate, share information, and build your brand is through blogging. In point of fact, WordPress reports that more than 409 million individuals read more than 23.7 billion pages each month. When it comes to content marketing, it shouldn’t come as a surprise that 53% of marketers say blogging is their top priority.
A beneficial strategy for increasing your company’s traffic, leads, and sales is to establish a consistent blog. You establish your brand as an industry leader and cultivate audience trust by providing relevant and knowledgeable content to potential clients. In addition, a blog can be helpful in reviving relationships with lapsed customers and engaging with current contacts.
Your blog will not gain any traction once it is up and running unless you give it consistent content. There are three ideal strategies for boosting blog engagement and traffic:
SEARCH ENGINE OPTIMISATION
On Google, 75% of users never go past the first page of results. Therefore, it is essential for your blog to appear on that first page if you want to bring in new readers. SEO is the most important part of digital marketing that can make this happen.
To achieve high-ranking placements in a search engine’s SERP, SEO employs intricate methods and strategies. It works to make your website more visible by making it more authoritative and relevant.
Web optimization is continually developing as web the best seo company sutton coldfield search tools frequently change their calculations to further develop list items for clients. Implementing SEO strategies to spread your blog’s content to new readers is essential if you want to increase traffic and reach.
Your blog and website are scanned by high-tech programs called bots for information like:
The blog post will then be indexed based on a number of algorithmic factors, affecting your search engine ranking. Keyword selection Link building On-page optimization Off-page optimization Building natural links Search engines like content that is always new, relevant, and interesting. In this manner, the more frequently you update your blog, the more habitually your site will be found.
Social Media
There are currently over 3.3 billion active users of social media, each of whom has established their own connections, followers, and friends. You should devise a concise social media strategy that incorporates your blog in order to access this extensive network.
Share your most recent blog posts from your company page and communicate with your followers to keep them informed of what’s new. This guarantees that you will continue to interact with your existing network and provide them with information that they may find useful.
Your blog posts will then appear on the timelines of the connections of your engaged audience when someone interacts with them on social media.
Asking your employees to share the company blog from their personal profiles can help you reach more people. In addition, you can interact with relevant groups, top pages, and influencers.
You can develop your entire marketing plan, increase brand awareness, and start a conversation about your company and content by using blogs in your social media strategy. For instance, if someone comments on your blog post, other people might also comment on it. Then, as more people participate, your post and brand have sparked conversation, engaged a larger audience, and raised awareness of your business, website, and yourself.
Email marketing
99 percent of us check our emails every day, according to DMA Insight. That can be as many as 20 times per day for some.
You can set up an email list on your website that lets people “opt in” to receive your latest blogs. After that, you can use their interests to separate your database. Then, you can push your content to an engaged audience using this segmented audience. If they think your content is interesting or relevant to them, these individuals may then forward your email to other coworkers, friends, or customers.
You can quickly and effectively increase your visibility by sending out your content to a large number of people through email marketing. Most of the time, it’s cheap, and you’re reaching out to people who already care about you and your business, so it’s likely that they’ll be interested in your content.
By sending your blog posts out via email, you make it simple to re-engage your audience. Your company network probably has a lot going on and may not always have time to check your website for new content. If you send it to them via email, they might find something that interests them, and as a result, they might visit your blog.
If you post content more than once per week, you can combine those posts with some old content from your niche into an email newsletter to get more people to see it. You are four or five times more likely to engage with someone if you send them an email with four or five blog titles.